Today, our day-to-day activities are dependent on the internet and technology. Due to the revolution of the internet, businesses are starting to use digital platforms more and more to expand their businesses which in turn has increased the demand to learn digital marketing.
Digital marketing is the technique to advertise and attract more audiences and generate more revenue, just like traditional marketing.
Digital marketing uses search engines, social media, emails etc to promote companies and their products. In this competitive world, it is extremely important to learn and adapt as technology progresses further. It was reported that by 2021, digital marketing was set to increase to a $118 billion industry. Indian marketing traffic was also reported to grow 291 times bigger than it was in 2005. 51% of Instagram users are active on it every day and 22% of the world’s population is on Facebook. With such heavy traffic on social media platforms and the internet in general, you should be looking to take advantage of this golden opportunity.
Why should BTech students learn Digital Marketing?
BTech students are experimental and innovative in nature because they have been exposed to a logically thinking environment. Learning to code or to design is not enough in this aggressive world where every person is looking to get ahead of others. Digital marketing introduces an approach to creativity, innovation and research. Therefore, by choosing to do digital marketing, BTech students can take their skill set to the next level and upgrade their portfolios.
Here are a few reasons why learning digital marketing can be beneficial for a BTech student:
Introduction to additional skills
Being successful in a competitive job market requires you to stay on top of the pile and develop a skill set which is unique and superior. According to a survey, 80% of engineering students remain unemployed after finishing their degree. It shows a massive skill gap in the market. Digital marketing does not take much time to study and requires minimal effort. Despite what people think that digital marketing just offers expertise in sales and conversions, digital marketing also teaches how to research, analyse and have a proper strategy towards the work. By doing this, the students can learn and progress further in their careers.
Additional source of income
Digital marketing is a legitimate online computer course which allows you to earn money. It allows you to showcase your skills and projects in your resume and also opens up many other sources of income. The digital marketing industry was around ₹47 billion in 2015, now it has shot up to ₹333 billion, which only shows the tremendous growth in the industry. This growth has opened up hundreds and thousands of jobs in the digital marketing sector. With countless free digital marketing courses available online with free certifications, one can easily learn the skills and utilise the skills to earn an additional source of income.
Career opportunities
With the advancement in technology, our dependency has and will keep on increasing towards it. Digital marketing is one of the most in-demand professions in recent times. A report suggests that SEO and content marketing jobs increased by 43% and 33% respectively in 2018. One can only imagine the growth the industry has made in those 4 years. Everyone in the market is now looking to expand their businesses on a digital platform to reach out and attract new audiences including small businesses as well. Seeing this demand, the government also launched the Digital India Program to transform the whole ecosystem in the country which introduces a fresh approach to digital marketing job opportunities.
Chance to start your own business
By learning digital marketing, you will be able to expand your horizons and even start your own business. It is a skill which is extremely in demand in the current times and will only grow in the future. Students can take advantage of the free digital marketing courses and even start their own digital marketing agency or company. There are multiple branches of digital marketing such as content marketing, social media marketing, affiliate marketing, SEO and much more. All of these types of digital marketing have a big demand and a huge skill gap of professionals that should be capitalised upon. By creating your own startup, you not only liberate yourself from any stress from your superiors but also have the advantage of taking the startup in the direction you want and most importantly, you will be working for yourself.
Easy to start career
The qualifications for a career in digital marketing are comparatively lower than a career in AI, ML or web development. You can easily learn the basics of digital marketing through various free digital marketing courses available online or by seeing videos about digital marketing. Learning digital marketing is also extremely cost-effective as you do not need any fancy gadgets nor do you need to enrol in an expensive course. There are digital marketing courses available for a minimum to zero costs on the internet out of which you can choose the best one to proceed. Once you can learn and understand how digital marketing works, you will know where to put in more effort, which marketing channel to focus on to reach the target audience and so on.
Conclusion
The digital world is reaching new heights every day and you should be a part of it. As an engineering student if you decide to make a career in digital marketing you will have the opportunity to come out as a valuable and talented employee for your organization. This skill will help you take your career to the next level as in many companies even the senior level employees are not aware of the digital marketing world.
To get ahead in the corporate world you should consider adding digital marketing to your skill set.