optimize-googles-featured-snippet

How to optimize for Google’s featured snippet?

The featured snippet is a box that shows up on the Google results page. This box is used to show a snippet of the web page and an excerpt that is used to link to the full page. However, Google has updated this snippet to show a longer snippet, an image, a short description of the page, a link, and a few more keywords. This update came with the ongoing changes in the search engine that we see very often. This makes optimizing for the snippet a bit tricky but interesting. We will be looking at the different strategies to make sure that your page stands out in this featured snippet. In this blog, we have covered aspects related to the importance of Google’s featured snippets and why it is important for content optimization.

What is Google featured Snippet?

Snippets are known to be the kind of search results that are featured in a box above Google’s search organic results and below the advertisements. They are usually shown for search inquiries that began with “who”, “where”, “why”, “how” etc.

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One of the main aims of the featured snippet is to make life easier for the searcher which helps to save them from having to click on a website. This is the reason snippets are also known as “answer boxes.” Featured snippets have become an SEO dream due to their position at the top of organic search results. They usually contain a summary of information in form of a paragraph, table, or list along with the link to the webpage which provides the answer.

 How to optimize for Google’s Featured Snippets?

Let us have look at a few points at what the web publishers are doing to rank their pages in featured snippets:

Content Quality Should Be the Priority

There are a few things you can do to ensure that your content shows up there. The first is to make sure your content is of high quality – this means that the information you provide is factual, precise, and up-to-date. Second, your content must answer the searcher’s precise question. If they asked “How do I cook a turkey?” it would not be an acceptable answer to say “Cook it.” You need to provide a specific recipe or an explanation of how you would cook a turkey, like how long it would take, what temperature to set in the oven, and so on.

 Optimizing More than the Target keyword

You need to choose such kind of content strategy which would cover it organically. In other words, create such kind of content which includes relevant concepts and questions. Focusing on your long-tail keyword optimization strategy will also help to rank on featured snippets. Optimization of text will help to create semantic analysis related to different concepts and terms which will make it more aligned to be on the featured snippet.

Structuring content through subheadings

Always make your content through subheadings, so you need to break your content into small sections and use headings to name each section. It further helps to use secondary questions and keywords to word those subheadings. Making the table of content clickable will help it easier for Google to locate each answer.

Work on Improving Organic Rankings

There are different strategies and experiments which state that organic listings play a major role of importance in featured pages. So the higher you rank, the better your odds to get featured.

Backlinks indirectly help you to get featured. Link building holds a major role of importance in featuring indirectly.

Create videos to capture video-featured snippets

According to data from Ahrefs, Youtube is featured for more than 1 million search queries. Creating search-optimized youtube content helps to get more featured snippets.

Video content optimization is low hanging fruit opportunity that many of the brands are not using because they shy away from video production as they consider it to be very complex and expensive.

Create and optimize Images

There are several featured images that you can see on google. You can use google relevant images, and you should always include them in your web pages as part of content optimization efforts.

There is no known way to influence Google to feature an image other than to include lots of great eye-catching, annotated, and branded images in your content.

To do this, you can use a free online tool like Canva which helps you to upload your own images and contains thousands of stock images, and allows you to add elements like texts, banners, buttons, etc.

Focus on Structured Data Mark Up

Structured data can be termed as a standardized format that provides information about a page and its content. This allows search engines to interpret the information on your page and can help your page appear in search engine results pages (SERPs) in a more advantageous way.

In order to take advantage of structured data, you need to add code to your page that adheres to the structured data format. This code provides information about your page in a way that search engines can understand. Once your page is properly marked up, it can appear in SERPs with enhanced features, such as rich snippets.

 Conclusion

Getting featured is not an easy task, especially in a scenario where you don’t have many page-one rankings. With the help of featured snippets, you can get ideas of new content, and inbound links, and your articles will be structured in such kind of beautiful manner which will further improve the readability and lower the bounce rate.

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